Blogging through Media Trends and Globalization (2025)

 1. Summary Globalization can be defined in many ways depending on the context, but it is commonly understood as a process of deepening global connectivity and consciousness.   Robertson described it as “the compression of the world and the intensification of the consciousness of the world as a whole.” Since then, other scholars have expanded the term to include the causes, processes, and consequences of transnational and transcultural integration. Globalization is not only about trade or economics. It is a complex phenomenon where national boundaries become blurred, and interactions increase in cultural, political, and economic dimensions. These three areas influence each other and work together, creating deeper interdependence among countries. Globalization has roots in ancient times, when countries first started exchanging goods and ideas. Trade expanded rapidly in the thirteenth century, marking a major acceleration. However, events like the Black Death in the fourteenth...

1. Summary of the Reading and Lecture John Tomlinson’s essay on  Cultural Globalization  begins by defining globalization as a multidimensional process of global connectivity. It is not only about economics or politics, but also about technology, environment, society, and crucially, culture. He warns against  economic reductionism : the assumption that economics drives everything else. Economic practices are themselves cultural, and culture cannot be treated as a passive recipient of economic forces. Instead, culture and globalization co-create each other culture shapes globalization while also being transformed by it. Tomlinson critiques the common expression “the impact of globalization on culture,” which suggests culture is merely acted upon. Culture, he argues, is an active process of meaning-making. Human beings act based on shared meanings, and even seemingly economic choices like buying a pair of branded jeans are cultural decisions about identity and self-represe...

  1. Summary Globalization refers to a phenomenon in which several civilizations converge into a single system as interdependence between countries increases. In other words, it means that the boundaries of nation-states are blurred and global society is integrated regardless of political, economic, technological, social and cultural sectors. This globalization has five meanings. It has the meaning of globalization as internationalization, globalization as liberalization, globalization as universalization, globalization as westernization, and globalization as de-borderization. 2. My thoughts I think globalization starts from what many other countries know about the existence of a country's culture. For example, K-pop a few years ago only showed the existence of a word that collectively refers to one of the song genres of Korea, but as globalization progressed, several global platforms emerged, and through this global platform, K-pop is no longer just a song genre of a country, but ...

1. Summary Globalization is the process by which the world becomes closely interconnected, based on advancements in transportation and communication technology. It involves the free movement of goods, capital, and labor, increasing global interdependence. While globalization promotes a nation's economic development, it can also cause problems like the weakening of traditionsor the deepening of economic inequalitybetween countries. However, since globalization is inevitable, the crucial issue is how we choose to embrace and respond to it. 2. My thoughts on globalization I believe the media is the closest place to experience globalization and its core driving force. Consuming and communicatingvarious content through global platforms such as YouTube, Netflix, and Instagram shows us that globalization is spreading fastest and strongest through media and connection. However, I don't think this phenomenon is entirelypositive. As the culture of a country with a lot of influence spread...

Summary Globalization is a highly debated concept whose definition varies depending on one's perspective, encompassing a wide range of topics including governance, human rights, and migration.  The process involves more than just increasing interconnectedness; it also includes the growth of 'global consciousness,' a shared sense that the world is becoming a single place. The author explains this cultural dimension through the cultural conflict between the West and the Islamic world following 9/11.  Composed of four main dimensions—economic, political, cultural, and social—globalization is a multifaceted process that includes international systems, humanity, individuals, and the nation-state as key elements. While scholars have often overlooked the social dimension, the spread of social interaction, particularly through the internet, is a core part of the process.  The concept of 'glocalization' highlights that the global and the local are not in opposition but are ...

1. Summary Globalization increases connections and dependence between countries in many fields, such as economy, culture, society, and politics. It is not just trade and exchange between countries, but also the way people start to see the world as one big community. Scholars explain this in many ways. Tomlinson explains, "Globalization is about culture as a process by which meanings are constantly reshaped, as well as external powers that affect cultures." Robertson and White describe it as "a deeper global bond and perception that affects not only the economy and politics, but also society and culture, and even the way individuals and countries understand themselves." 2. Interesting Points Some concepts help us understand how globalization works. For example, globalization shows how global trends, such as McDonald's vegetarian menu in India or the global popularity of K-pop, adapt to local conditions. In addition, cultural hybridity means that traditional an...

1.   Summary It is difficult to define the concept of ‘globalization’ with a single meaning, as the term is used in various contexts with different implications. Sociologist Roland Robertson describes globalization as “the compression of the world and the intensification of consciousness of the world as a whole". Robertson and White further elaborate it as two main trends “an increase in global interconnectedness” and "an increase in global consciousness". In this way, globalization is a complex phenomenon in which the world becomes closely connected across borders, and it is used in multiple ways in different contexts. Globalization can be broadly divided into three dimensions cultural, political, and economic. Among them, cultural globalization is the phenomenon we experience most directly in our daily lives. For example, a cultural content that becomes popular can spread worldwide and be shared globally. However, this phenomenon also raises concerns about cultural hom...

 Globalization is often described as the increasing interconnectedness of the world through trade, communication, technology, and culture. It refers to the processes that make national borders less relevant in shaping how people interact, exchange ideas, and do business. From international supply chains to instant communication across continents, globalization has reshaped politics, economies, and societies in ways both positive and controversial. Interesting Points One interesting aspect of globalization is how unevenly it spreads. While it opens doors for multinational corporations to expand worldwide, it also empowers small creators to share their work globally through digital platforms. Another fascinating dimension is cultural blending. For example, food, music, and fashion now easily cross borders, creating hybrid identities that didn’t exist before. Globalization doesn’t just move goods—it also moves values, trends, and social debates. Questions Raised Globalization brin...

What is Globalization? My Thoughts Today, let's talk about globalization. It's a big word we hear everywhere. I read Roland Robertson's article and we had a great discussion in class. Now I think I have a deeper understanding of this term.  1. Summary Robertson mentioned that globalization is not merely about money and business between countries. It consists of two important parts. First, the world has become as small as a village. Thanks to the Internet, airplanes and fast transportation, we can easily communicate with people far away and quickly obtain things from other countries. Now the sense of distance between countries has greatly decreased. Second, we start to feel that we are all part of the same world. We watch the same Hollywood movies, follow the same international news, and are aware of the same global issues, such as climate change. We start to think about the entire world, not just our own countries and cities. Furthermore, he has a very interesting perspecti...

  Summary  Globalization is difficult to define with a single, fixed definition. It encompasses a wide range of meanings and interpretations. However, Robertson and White argue that globalization primarily develops in two major directions. The first is the expansion of global connectivity, and the second is the growth of global consciousness. Globalization can also be categorized into cultural, political, and economic sectors, among which cultural globalization is often regarded as the most noticeable.  At the cultural level, popular culture such as McDonald’s represents how global brands spread and adapt to local environments. In other words, new cultural forms that reflect regional characteristics are created through this process. At the economic level, the growing influence of multinational corporations through free trade is a key example. At the political level, globalization can be seen in discussions concerning issues of national sovereignty and international cooper...

  1. What is Globalization? When I first learned about globalization, I thought it was just about things like K-pop or American movies becoming popular everywhere because of the internet. But after reading Robertson and White, and looking at our class slides, I realized it's much bigger. Globalization has been happening for a really long time. It means that different countries and people are connecting through trade, travel, ideas, culture, and technology. For example, hundreds of years ago, the spice trade connected Asia, Europe, and the Middle East. It wasn't just products—stories, knowledge, and art moved too. 2. What surprised me most I found it surprising that globalization isn't just modern or new. Social media and websites make connections much faster today, but global trade and culture sharing existed even in ancient times. One example is the Silk Road, which helped people share goods and ideas across continents. Now, social media spreads things like K-pop or Netfli...

A. Summary As a media and communication student, when I first heard the word "globalization," I mostly thought of things like K-pop on YouTube or Hollywood movies everywhere. I thought it was a new thing, mostly because of the internet and how fast everything is. But after reading "What Is Globalization?" by Robertson and White¹ and listening to my professors, I learned my first idea was wrong. The readings showed me that globalization is a really old process. It's about how different parts of life—like trade, travel, ideas, and culture—have been connecting for a long, long time. So the hyper-connected world we see today with social media and digital platforms isn't a new thing; it's just a faster and bigger version of what's been happening forever. The lecture gave a good example with the spice trade. A really long time ago, people wanted spices, and that made a huge network of trade routes connecting Asia, the Middle East, and Europe. This wasn...